• 41%

  Ad Recall vs. 29% benchmark

• +22pt

  lift in Purchase Consideration

• 1.6M

  DOOH impressions across 323 screens

As the first-ever Out of Phone TikTok campaign in Switzerland, Rivella proved TikTok's reach extends far beyond the app, opening the DOOH budget conversation for every Swiss advertiser.

• 237.9%

  increase in ROAS

• -68%

  cost per purchase

• +8.5%

  average order value

Building an effective TikTok sales strategy from a loyal fan base

• 3M+

  impressions

• 500k

  reach

• 1.4

  ROAS

Building long-term success on TikTok with native content and WooCommerce extension

• 87%

  exclusive reach rate

• 1.4X

  stronger lift in awareness vs. industry benchmark

• 4.7X

  stronger lift in intent vs. industry benchmark

Building awareness and net-new reach for Talenti’s gelato line through culinary creator adjacency on TikTok

• +21.3%

  Ad Recall lift

• +14.4%

  Awareness lift

• +5.6%

  Purchase Intent lift

Delivering outstanding brand lifts with native creative and Spark Ads.

• 65M

  campaign impressions

• 14K

  new followers

• 254K

  views for 1 UGC post

Leveraging popular culture, native storytelling, and creator collaboration, KFC unlocked TikTok's community to connect with anime fans and drive engagement for its spicy Zinger product range.

• 28.6%

  ROAS increase

• 245.7%

  CTR increase

• 45.4%

  increase in conversions

Sold out products, achieved with Spark Ads and Smart+

• 26K+

  new customers

• 28K

  orders in 5 months

• 350+

  orders a day

Optimizing supplement sales with GMV Max

• -42%

  Cost per Engaged Session

• 261%

  Lift in CTR vs. BAU

• +310%

  Avg session engagement

Delivering high-quality traffic with Smart+ Engaged Session

• 6.6%

  Lift in Store Visits

• €1.66

  Cost per Incr. visit

• +56k

  Incremental Visits

How a high-impact holiday campaign and advanced location measurement helped McDonald's Netherlands drive 56,000+ Incremental restaurant visits.

• 62%

  Lift

• 33%

  lift

• 37K+

  Interactions

Using TikTok-first branded content to boost brand awareness, increase ad recall, and reconnect with Gen Z

• 1.8x

  MGS Multiplier*

• +52%

  Uplift in orders*

• 12x

  ROI*

Winning approach for Mega Sale Season